TV ads are brief TV programming made and paid for by a business or group to help in bringing their message to the consumers. The income from TV ads provides a considerable cut of returns for most private television companies. Majority of TV ads today are compose of brief advertising spots that differ in length from a few seconds to several minutes. They’ve been used in advertising a huge array of goods, services and ideas since the development of television.
On July 1, 1941, the very first TV ad was shown in the USA. It was a TV ad of the Bulova, a brand of watch, on WNBT station. It was telecasted before a baseball tournament between the Brooklyn Dodgers and Philadelphia Phillies. The 20-second commercial presented an image of a clock with the map of the United States behind it. It was followed by the voice-over “America runs on Bulova time.”
In the United States, TV ads are commonly regarded as the most direct and expensive mass-market advertising format. This is mainly the reason why TV networks charge high prices for an advertising airtime especially during primetime TV show and events. Like for example, the annual Super Bowl American football game. It is popular as much for its TV ads as for the game itself.
Studies show, 18-49 age group are the target viewers of most TV advertising companies compared to the older viewers who can’t be easily won over to modify their purchasing patterns. The total viewers within the targeted age group is also more crucialt to ad revenues than total viewers. In addition, TV advertisers may also target specific audiences of the population with regards to their race, income level, and gender.
Recently, a study shows that TV ads directed to target young women converted more income in contrast to TV ads aimed to younger men. This is because younger men are watching TV less as compared to their female counterparts. Absolutely, nobody can doubt the effect of TV ads has been very universal and successful to the viewing public.
